Designed award winning Chase ad for Addy’s New York in newspaper category.
Single-handedly rebranded and redesigned existing ad campaign for Northwest airline that resulted in quick turn around of new ads.
Created vegan cheese division (Peace Food Cafe). Sourced recipes, produced cheeses for sale and for use in restaurant dishes.
Accounts including: Nabisco, Oreo, Jamaica Tourism and Fairmont Hotels, SunCom, Godiva, Clairol, Chase, Jamaica Tourism, Organon Northwest Airlines, Starbucks, Tropicana, Merck, Novartis, Bristol-Myers, Glaxo Wellcome, Pfizer.
As Senior Art Director, supervised team of art directors and production artists.
Start to finish accountability for creating and presenting strategies and layouts to clients.
Worked on all mediums and platforms for art design including ads, billboards, ipad presentation, website design, e-blast, banner ads, direct mail kits, mobile ads, packaging, power point presentations, exhibition panels, calendars, brochures, catalogs, logos, story boards for TV and videos, info graphics, maps, posters.
Countless hours researching visuals and ideas by sourcing photos, illustrations on web and libraries.
Meticulously calculated material source and sizes for accuracy and high quality output.
Art-directed model and product photo shoots. Cast broadcast projects. Selected and directed photographers, illustrators and artists for ads and other collateral.
Conceived and executed concepts and campaigns as the primary art director for a busy retail account, SunCom.
Managed and quality-controlled many challenging accounts.
Partnered with copywriters on general advertising and direct-response concepts.
Art directed, supervised, and corresponded with vendors such as printers, web developers, and programmers.
Redesigned, resized and built mechanical for diverse ads and collateral.
Prepared files for digital output and printing.
Sketched ideas for painters, photo retouchers, programmers and other artists.
EG+World Wide, New York, Freelance Graphic Designer 2019
Cline Davis & Mann, New York, Freelance Senior Art Director 2004-2016
Publicis Life Brand Medicus, New York, Freelance Senior Art Director 2014
AgencyRx, New York, Freelance Senior Art Director 2006-2013
Margeotes|Fertitta+Partners, New York, Senior Art Director 2002-2004
Foote, Cone & Belding, New York, Junior Art Director 2000-2002
Foote, Cone & Belding, New York, Graphic Designer/Project Manager 1998-2000
Harrison & Star, New York, Graphic Artist 1996-1998
Strategic Design, New York, Graphic Designer 1994-1996
EDUCATION / SKILLS / OTHER
MFA, Fine Arts, California College of the Arts, San Francisco, CA
MA, Ceramic Art Studio, SUNY New Paltz, New Paltz, NY
BA, American Studies, Temple University, Philadelphia, PA
BS, Science Education (Organic Chemistry), Tokyo Gakugei University, Tokyo, Japan
Certificate in Web Design, United Digital Artists, New York
Certificate in Computer Graphic Design, New School, New York
Professional Chef’s Training Program, Natural Gourmet Institute, New York
InDesign • Photoshop • Illustrator • Dreamweaver • Acrobat • Microsoft Word • PowerPoint • Excel • MS Office • Google Doc • WordPress • Social Media • Troubleshooting • Advertising • Print • Web • Digital • Retail • Partnership • Editing • Project Management • Product Management • Research • Time Management • Fast pace working • Self starter • Team player • Leader • New York City Food Protection Certificate • Japanese Language Evaluation Training • Culinary Art skills and knowledge • Fine Art skills and knowledge • 200-Hour Yoga Teacher Training • 4th Street Food Coop Drygoods Working Group Member (buyer)