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HIGHLIGHTS

Designed award winning Chase ad for Addy’s New York in newspaper category.

Single-handedly rebranded and redesigned existing ad campaign for Northwest airline that resulted in quick turn around of new ads.

Created vegan cheese division (Peace Food Cafe). Sourced recipes, produced cheeses for sale and for use in restaurant dishes.

Accounts including: Nabisco, Oreo, Jamaica Tourism and Fairmont Hotels, SunCom, Godiva, Clairol, Chase, Jamaica Tourism, Organon Northwest Airlines, Starbucks, Tropicana, Merck, Novartis, Bristol-Myers, Glaxo Wellcome, Pfizer.

ACCOMPLISHMENTS

Lead and supervised a team of art directors, production artists and programmers.

Conceived and executed concepts and campaigns.

Start to finish accountability for creating and presenting strategies and layouts to clients.

Designed ads, OOH, websites, direct mail kits, mobile ads, packaging, PPT presentations, logos, info graphics, icons, maps and variety of other print
and digital promotion materials. 

Art-directed model/product photo shoots. Cast broadcast projects.
Selected and art-directed photographers, illustrators and other artists.

Conducted interviews and surveys and analyzed the results. 

Managed projects and quality-controlled including time management on
many challenging accounts.

Art directed and collaborated with vendors such as printers, web developers, animators, and video editors.

Established style guides for branding and consistency control. 

Created wireframes, story boards and mock-ups for presentation purposes.

Brainstormed for new ideas and collaborated with copy writers and
other members of the team.

EXPERIENCE
EG+World Wide, New York, Freelance Graphic Designer 2019
Cline Davis & Mann, New York, Freelance Senior Art Director 2004-2016
Publicis Life Brand Medicus, New York, Freelance Senior Art Director 2014
AgencyRx, New York, Freelance Senior Art Director 2006-2013
Margeotes|Fertitta+Partners, New York, Senior Art Director 2002-2004
Foote, Cone & Belding, New York, Art Director/Graphic Designer 2000-2002

SKILLS
InDesign • XD • Photoshop • Illustrator • Dreamweaver • Acrobat • Microsoft Word • PowerPoint • Excel •  MS Office • Google Doc • WordPress • Social Media • Troubleshooting • Advertising • Print • Web • Digital • Retail • Partnership • Editing • Project Management • Product Management • Research • Time Management • Fast pace working • Self starter • Team player • Leader • New York City Food Protection Certificate • Japanese Language Evaluation Training • Culinary Art skills and knowledge • Fine Art skills and knowledge • 200-Hour Yoga Teacher Training • 4th Street Food Coop Drygoods Working Group Member (buyer)